Wednesday, September 14th, 12:36 pm
How to increase your email deliverability
There’s a new development in email marketing that could have a negative impact on the deliverability of your messages.
An increasing number of Internet Service Providers (ISP’s) are now monitoring engagement statistics to determine where your email will land in a recipient’s inbox. This protects the deliverability of emails that are [...]
Wednesday, June 22nd, 2:54 pm
The wait is over; and we can now announce the winners from our BIBA 2011 competition.
The lucky winners who will receive an IPod touch are:
Simon Mabb: Romeros Insurance Brokers
Phil Worthington: Lucas Fettes and Partners
Richard Senior: Heath Lambert Limited
Stuart Williams: Cowens Insurance Brokers
Congratulations to you all we hope you enjoy the IPod’s and find your marketing [...]
Thursday, May 12th, 2:00 pm
Like it or not Social Media is changing the way in which people interact with each other. There have never been as many tools at your disposal to raise brand awareness and generate new business. Given that most of these tools are free, a very real opportunity exists to open up extended channels of communication with your target audience. Here are our top tips to help your establish a social media presence.
Wednesday, May 11th, 8:50 pm
So you’ve invested in a website that looks great and is packed with useful information. But if no one knows it exists, you may as well have thrown your money out of the window. It’s time to let the world know about your website.
Tuesday, May 10th, 2:03 pm
You only need to look at your inbox to see how popular email marketing has become. This is because it’s a relatively cost-effective way of distributing marketing messages.
Friday, May 6th, 10:28 am
Walking into work this morning, I couldn’t help but feel excited about BIBA this year. There is definitely an air of excitement in Manchester right now – and it’s not because Manchester United have pretty much sown up the Premier League!
Thursday, November 25th, 1:06 pm
Becoming a data-driven or even efficient business isn't easy. There are plenty of pitfalls that can turn data into a liability and even result in decisions being made without the facts being known.
Here are five rules for data-driven businesses looking to avoid those pitfalls.
Thursday, October 21st, 3:53 pm
Ignition are attending the 6th annual Broker Expo at Ricoh Arena, Coventry on 4 November 2010 - the insurance industry exhibition where brokers do business.
Monday, October 4th, 10:17 am
Public Relations, or PR as it’s usually referred to, is a great way to back up your marketing messages through generating news or interest. A positive news story can be valuable because it’s often seen as trustworthy or unbiased, whereas an advert is always going to be promotional. There are many types of PR some good and some not so good - here is our guide to what we think 'Good PR is'...
Wednesday, September 29th, 11:43 am
At Ignition we often get asked by our clients “When’s the best time to send a marketing email?”.
If you search the web the consensus amongst the digital marketing world is that Tuesday is the day.
We decided to test this theory by looking through all the stats of all the B2B email campaigns sent through our C3 marketing system.