AXA Ireland social media webinars

Course objectives

An overview of how insurance brokers can start to get the most from social media. This series of sessions look at common mistakes brokers make with their social media and provides helpful tips on creating relevant and engaging content.

  • What’s stopping insurance brokers from using social media.
  • Where Insurance Brokers go wrong with social media.
  • How to get your social media content noticed
  • How to create relevant and engaging content.
  • How to get support from colleagues.
  • How to keep your social media activity legal and ethical.
  • How to set goals and measure success.

Course outline

Part 1: Introduction to Social Media for Commercial Brokers

WHEN: 30th June, 10:00-11:00

  • Establishing which social media channel is right for your target audience.
  • Understanding the differences between company and personal profiles.
  • Building personal and company brands through Social Media.


Part 2: Creating content that generates engagement with your clients

WHEN: 7th July, 10:00-11:00

  • Recognising the different content types that can be used on each social media channels.
  • Taking advantage of the algorithms that drive social media channels.
  • Keeping on the straight and narrow by acting professionally and staying legal.


Part 3: Consultative Selling, building awareness and measuring sucess

WHEN: 14th July, 10:00-11:00

  • Evaluating success and learning from your mistakes.
  • Using Social Media to support Consultative Selling techniques.
  • Building awareness through paid advertising.



Andy Cox,
Client Services Manager
Mike McNabb
Broker Marketing Manager

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We would be pleased to talk through the options with you, give us a call on 0161 831 7199.

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Trading address: 5th Floor, 82 King Street, Manchester M2 4WQ
Registered address: 20 Gracechurch Street, London EC3V 0BG.
Tel: 0161 831 7199