PR

How could PR help my business?

PR, or Public Relations to give it it's correct title, is a great way to back up your marketing messages through generating local or national news and interest. A positive news story can be valuable because it's often seen as trustworthy or unbiased, whereas an advert is always going to be promotional.

What can I expect?

Ignition offers a flexible service:

• PR Planning – Ignition meets you face-to-face and helps you identify PR opportunities to create a pipeline of news items for the next 12 months.


• Press Release – we take a brief from you and within 5 days a professional journalist will develop a press release that we issue on your behalf to target publications from our database of 12,000.


• Press Release Clippings Service – where you have selected a one off release, this service is ideal for providing a record of any coverage gained.

What's different about Ignition's PR service?

We work with professional journalists with expertise of your industry to write your press releases and then target relevant media selected from a database of 12,000 contacts at printed and online publications. Unlike traditional PR companies, you simply pay Ignition per press release, rather than being tied into expensive retainers or contracts.

What are the benefits of Ignition's PR service?

• Saves money when compared with traditional approaches to PR.


• Integrates PR activity into your wider marketing plan.


• Ignition advises on which stories work well and help to identify opportunities that fit with your business activities.


• We keep things simple for you, letting you focus on other areas of your business.


• The Press Releases can also be used on your website or internal communications.

How much will it cost?

Our pricing structure is simple, giving you complete clarity:

All prices exclude VAT

To find out more about our PR service, give us a call on 0845 313 3500 or complete our online contact form.