Lead generation – the details

What is a lead?

Ignition will source a quantity of B2B data against your selection criteria:

• Postcode
• Sector (using the Standard Industrial Classification – SIC)
• Modeled turnover (up to £5m)

We will then undertake telemarketing in order to generate the trigger date for the purchase information you require, for the number of leads you specify (25, 50, 75 or 100).

The lead we supply to you will contain the following information:

• Decision maker name & job title
• Business name
• Business address
• Business telephone number
• Trigger date for repurchase
• Permission for your business to contact the lead in future

If provided, a contact email address will be obtained but this cannot be guaranteed.

All of the information aboveis obtained by calling the business and speaking to either the decision maker, or another named member of staff within the business who is aware of the required details.

How do I obtain my leads?

You will be required to fill out our online selection criteria form to ensure your data selection is accurate. You will then be sent a list of partial data (before we begin the telemarketing process) which you will need to cleanse against your existing client data.

Timescale

Dependent upon data availability, number of leads and internal scheduling, we will endeavor to deliver your leads to you within five weeks of you submitting the cleansed data to us.

How will my leads arrive?

Your leads will be emailed to you in both Excel and CSV format.

What will my leads look like?

Each lead will contain the following fields of information:

• Decision maker name & job title
• Business name
• Business address
• Business telephone number
• Trigger date for repurchase
• Permission for your business to contact the lead in future
• If provided, a contact email address will be obtained but this cannot be guaranteed.